LEVEL 300

The course provides an overview of the research process. Students receive an overview of the scientific method, research preparation, and the styles of communication used to disseminate research at the undergraduate level. The course examines various research methods that can be used to enhance decision-making. A hands-on practical approach is emphasized using various qualitative and quantitative methods. The course will also equip students to be able to conduct both basic, applied and action research including undertaking their final project work. The course is also designed to provide students with the skills in conducting business research so as to provide executives knowledge regarding the organization, the markets, the economy, finance, and sales. Business intelligence enables the executives of the company to make better and rational decisions based on the results provided by the research