
Electronic Commerce
e-Commerce
(or electronic commerce) is an important part of most organizational
strategies. As a topic of study, e-commerce is an interesting area because it
brings together a number of different organizational functions, such as
marketing, management, supply chain, and, of course, MIS. In addition, to
understand e-commerce, it is also necessary to understand the complex nature of
the consumer purchasing process, the characteristics of products and services,
communication and social processes, and the role of human behavior. This course
is designed to cover both theoretical and practical aspects of e-commerce
technology and concepts including traditional ecommerce technologies and newer
social media applications. While the primary focus of the course will be on the
development, implementation, management, and use of e-commerce technologies,
the course will also cover topics that bring together both organizational and
environmental factors that create the environment in which e-commerce systems
operate. To bring these topics together into a meaningful context, project work
experience in applying concepts presented in the course will be offered by
asking students to work on real-life problems presented by businesses and
entrepreneurs. In addition, a few course activities will involve the use some
selected social networks, which are an e-commerce environment that allows
participants to observe and engage in business activity, to socialize and
engage in collaboration in a unique and innovative manner.