Electronic Commerce
SAMUEL ATTAHSAMUEL AGORVOR ATTAH

Electronic Commerce

e-Commerce (or electronic commerce) is an important part of most organizational strategies. As a topic of study, e-commerce is an interesting area because it brings together a number of different organizational functions, such as marketing, management, supply chain, and, of course, MIS. In addition, to understand e-commerce, it is also necessary to understand the complex nature of the consumer purchasing process, the characteristics of products and services, communication and social processes, and the role of human behavior. This course is designed to cover both theoretical and practical aspects of e-commerce technology and concepts including traditional ecommerce technologies and newer social media applications. While the primary focus of the course will be on the development, implementation, management, and use of e-commerce technologies, the course will also cover topics that bring together both organizational and environmental factors that create the environment in which e-commerce systems operate. To bring these topics together into a meaningful context, project work experience in applying concepts presented in the course will be offered by asking students to work on real-life problems presented by businesses and entrepreneurs.  In addition, a few course activities will involve the use some selected social networks, which are an e-commerce environment that allows participants to observe and engage in business activity, to socialize and engage in collaboration in a unique and innovative manner.